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By Michael Bassik, 11/08/2007 - 5:09pm
Karl Rove and Max Cleland spoke to over 100 online political consultants today in Washington, DC during Yahoo's The Rise of Citizen 2.0 event. Yahoo's Citizen 2.0 is not much unlike IPDI's Poli-fulentials , Roper's Influentials, or -- as Cleland noted -- the "attentive elites."
They're news-hungry voters with a heightened sense of civic responsibility and a penchant for online discourse. They’re involved in their communities and are the people "who get my friends to pitch in." They're more likely than others to agree with phrases such as "knowing what is going on politically is the responsibility of every citizen" and "the Internet empowers groups of people to get together and act."
For most of us in the audience, the presentation was an elaborately-delivered (think Tom Cruise as Frank T.J. Mackey in Magnolia) compilation of overused Pew research points and carefully-selected stock photos.
Clearly, we are not the intended audience. Those who would find this presentation helpful are those who still think internet users are 12-year-old kids in their mother's basement posting visceral blog comments in virtual echo chambers. In other words, Karl Rove and Max Cleland.
Rove told a charming story about his first personal computer and went on to acknowledge the challenges candidates, news organizations, and voters face in the new media environment.
Rove's insights included:
(He did mention that he likes The Wall Street Journal's Best of the Web -– a daily blog written by James Toronto and is interested in meeting those folks from Drinking Liberally who were featured throughout Yahoo! presentation.)
Cleland, following Rove, joked that "the preceding was a paid political advertisement." Jumping on the Rove bandwagon, Cleland equated the internet to "Viagra for political junkies" where you can find everything from "fishing to fornication." "It's Dodge City without the Sherriff."
Cleland also lamented the abundance of vulgar words on blogs and expressed shock when a friend shared with him my favorite YouTube video. The blogosphere, he said, is "out of control" and "ain't gonna win undecided voters" even though it may be responsible for increases in youth voter turnout. "The good news is that [the internet] is total free expression and the bad news...is that it's total free expression." He's clearly up on the latest news, though, and cited Ron Paul's success online as an example of how unconventional campaigners and upstarts can use the web to get a leg up.
Key takeaway: While the online political consultants in the room all "get it," those we're trying hardest to convince -- the traditional strategists (Rove) and politicians (Cleland) -- have a long way to go.
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Interesting
Sounds like an interesting conference. However, I still think in some ways, the hype of the social networks may overstate certain aspects the voting public. Shut-ins are going to have more time to place something on the internet. At the same time, conservatives still orbit around ideas. The real neat thing is how conservative radio is changing. Both Glenn Beck and Rush Limbaugh can be heard over the internet through subscription.
The internet does play a role but it may also be why people lose their steam on issues or become more solidified in irrational responses. Outside the internet, do they really act that way?