After reading a Wall Street Journal article entitled, "In '08 Race, Web Tactics Are Even More Integral, on March 19, Robbin Steif CEO of lunametrics wrote on the company's blog about the web analytics packages that the US presidential candidates and non-candidate were using.

This is what she found:

Republicans:

John McCain: No pagetagging WA
Tom Tancredo: No pagetagging WA
Rudy Guiliani: Google Analytics
Mitt Romney: SiteCatalyst

Democrats:

Hillary Clinton: Google Analytics
Barack Obama: Google Analytics
John Edwards: Google Analytics
Dennis Kucinich: No pagetagging WA
Joe Biden: No pagetagging WA

As important as the Web 2.0 tools (MySpace, YouTube, Second Life, etc.) and other Web tools (blogs, newsletters, etc.) that the candidates are using to gain voters, are their Web analytic tools in helping their ecampaign managers with converting site visitors into contributors and voters. Without a good Web analytics tool, campaigners can't tell why visitors are coming to their sites or what they're doing while they're there. Without a good analytics tool, it's also hard to identify the navigability of your site. If you can't see the paths that visitors are taking around your site, you can't analyze how they're using your site or even if they're using it the way you intended.

For example, if I were in McCain's camp, I'd think long and hard about adding an analytics tool, primarily because the site doesn't even display in a Google search for the search term John McCain. It's only ancillary to another site (www.straighttalkamerica.com) for McCain that comes up in the search. Fortunately for McCain, the straighttalkamerica site has an effective