One year and two months later (exactly to the day since she “started the conversation”), the Hillary Clinton campaign is getting the joke.

And by joke, I mean how to capitalize on key moments to bring in the cash from lotsa small donors.



As Micah's posts have examined, the claim of $10 million in 24 hours is overblown, thanks to Hillary's team and the MSM's eagerness to write a big story out of Pennsylvania.

But let's not overlook what has happened here with the Clinton campaign understanding something that I'm certain her online campaign team has been pushing since Day one, positive earned media is a force that can be multiplied exponentially on the 'net.

Immediately after the Pennsylvania victory, they had up a super duper user-friendly splash page at HillaryClinton.com. 

Showing an air of confidence, the page asked for just $5, and so not to risk subtlety, the page allows contributors to fill in all of their information right on the splash.



Other strong points of the page: two links the top of the fold for those who want to give by mail and those who live outside the United States. Also, balancing out the campaign’s blatant plea for cash, symbolized by the entire form in your face, the mandatory “skip to the site” link appears at the top of the fold. 



Moreover, it seems the candidate herself, and to a greater extent, her campaign chair Terry McAuliffe, finally got the memo telling them to tout the site in the media, and they're making up for lost time. In an interview with Fox News post-PA primary win, McAuliffe told viewers to go to HillaryClinton.com at least twice, and last night on Hannity & Colmes, McAuliffe must have mentioned it at least four times.

The Clinton campaign online and fundraising teams are surely celebrating, but at what point, if any, does it become obnoxious? Will media -- TV and radio -- get the joke next and prohibit candidates and their surrogates from explicitly plugging for cash on their shows?