Sunday Must-Read: Charles Pierce, Boston Globe
By Micah L. Sifry, 06/17/2007 - 9:55am

Don't wait til Monday to read Charlie Pierce's "Mud in the Digital Age" article in today's Boston Globe. The title makes it sound like the piece is mainly about dirty tricks online, but it's really more about the way things are now:

The Internet, and the exploding technologies it has produced, has transformed everything about American politics in two ways: It’s accelerated the process, and it’s brought in vast and innovative new levels of citizen involvement. Those changes have been enough to break down the barriers between the actual campaign and the virtual campaign in every area, whether it’s the elite political press coping with bloggers, or in the structure of the campaigns themselves. The campaigns are lost in a new and strange landscape, trying to harness the raw materials there for conventional political advantage.

The question of how much citizen involvement is good for the country is one that bedeviled even the Founders. But this new influx of people and technology has been so sudden, and so overwhelming, that nobody’s had time to ponder fully its benefits and its drawbacks.

Pierce interviews many of the internet strategists of the top presidential campaigns, plus our own Andrew Rasiej, and he's done a great job of summarizing the key events of the internet in politics 2008 so far. He makes more of the acceleration effect of the internet than most observers have made, and I think that's a key insight of his piece. I might take issue with his statement that "nobody's had time to ponder fully"--after all, that's what we've been doing here at TechPresident.com since January. But no matter, even if much of this is familiar, read the whole piece, it's worth it (and a perfect story to forward to friends who may not yet have tuned into how much politics is being changed by the net).

One last comment--Pierce picks as his opening anecdote the episode where Mike Davidson of Newsvine changed some content on John McCain's MySpace page because McCain's staff hadn't asked his permission to use his MySpace design. While Pierce gets the details of that story right, a far better example of the tricky new terrain of web-based campaigns where outsiders may hack their sites at crucial moments took place last summer, when the Joe Lieberman campaign website crashed on the day before the Democratic senatorial primary, and they immediately blamed the Ned Lamont campaign, even though there was no proof that Lamont supporters had hacked the Lieberman site. In the end, it appears the fault was with Lieberman's ISP, which wasn't ready to handle the spike in traffic it got around the primary. But the press fell all over the meme of "blogger-driven Lamont campaign must have hacked Lieberman site." It strikes me that this is the moment we have to fear, when the self-correcting nature of the web bangs up against the old news media's ignorance about how it works, especially at a crucial moment in a race.

More citizen involvement? Yea!

I love this bit from the article, "The Internet, and the exploding technologies it has produced, has transformed everything about American politics in two ways: It’s accelerated the process, and it’s brought in vast and innovative new levels of citizen involvement."

Citizen involvement in our political process and our government? I love it! It could increase voting and participation a lot. It may also take a while to iron the kinks out. And, as Pierce points out, people could still "hijack" political communications as the pamphleteers did back in the early days of the printing press.

As Pierce correctly reports, there were doubts about participation of the common man then too--which is why we wound up with a representative democracy like Rome, rather than a direct democracy like Greece. But the founders dealt with their fears then, and we can now too.

Perils of the Acceleration Meme

Pierce may be right that politicians are all on OK Go Treadmills without choreographers to keep them upright. But I still have yet to see an elected official felled because of what someone else did to them online.

George Allen? No. Contrary to Pierce's assertion that the "Macaca" video "went viral," it was Allen and his campaign manager's post-video dissembling which created an opening for the James Webb campaign and the netroots to pull the Democrat into contention.

Yes, the internet makes information circulate faster and farther than ever before. And yes, established authorities have lost some measure of control over their messages, reputations, and operations because of the new age. Not such a bad thing, by the way.

But we have much more to fear from the hacking of elections than of campaigns. There is almost always plenty of time for a campaign to respond and get a fair hearing. Indeed, I would bet campaigns have a better chance of countering slurs, rumors, and mischief than before the races "accelerated." They get to use the same digital grid. The MSM still goes to scandalized candidates for a response. And that's the key: honest responses will now get aired fully, somewhere. Allen was...less than honest.

Meanwhile, who is to say, really, that campaigns have accelerated because of technology alone. The presidential campaigns are moving faster largely because of the anarchy loosed in the fundraising and primary/caucus scheduling processes --a different treadmill than the technology treadmill, if you will. I see no evidence that other campaigns are moving at ever increasing speeds.

Howard Dean agrees

Just saw this today. Dean appears to agree with Al Gore (and me) that the Internet will democratize politics and our government. See the Mother Jones interview published yesterday at http://www.motherjones.com/interview/2007/07/howard_dean.html

From the interview:

The Internet is forcing people to be more real and be less manipulative, which will result in an electorate that's less cynical. So it's a terrific innovation. The Internet is not just a tool, it is a community of human beings who are tired of what I call the "one-way campaign," which began essentially during the Kennedy-Nixon debates, where everything is on television.
... it's not about communicating our message to you anymore; it's
about listening to you first before we formulate the message. And that's how it should be used.



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