techPresident - John Edwards' Ad Contest: It's Good, But Open It Up! - Comments

Need to seed production material

Luigi Montanez — Fri, 28 Dec 2007 15:20:05 -0500

As mentioned above, the Romney contest was a success because the campaign supplied supporters with video, audio, and even software tools to edit the video. The Edwards campaign simply points the supporters to the YouTube "Record yourself" tool. Producing a good video is extremely time- and labor-intensive. Amateurs need something to help them along or else they'll give up quickly.

As covered here on TechPresident, the Fred Thompson campaign tried the same thing almost two months ago, but now I can't find any reference to the contest on their site. At least this Edwards competition does have the reward of a TV spot, so that may help in driving people to make their own videos.

Great idea!!

JoseyJ — Fri, 28 Dec 2007 12:08:39 -0500

John Edwards will be a great President!

John Edwards' Ad Contest: It's Good, But Open It Up!

Joshua Levy — Fri, 28 Dec 2007 10:41:37 -0500

Today John Edwards is launching a contest called My Vote, My Voice, which gives Edwards supporters the chance to create their own ads for the campaign. While it should generated plenty of participation from supporters, it could benefit from a more transparent selection process. I spoke to Elizabeth Edwards this morning, and she provided some more details.