Social networks and youth voter activation

Fred Stutzman — Mon, 07 Jan 2008 09:38:54 -0500

After watching the Iowa returns and reading blog and press accounts, I'm starting to see a potential third way for social network technology. Caveat, I don't have ethnography to back this up, this is just my opinion, but I think there's something here. The old model of social network sites and campaigns proposes that some uber-tool, say a great Facebook app, leverages all sorts of information and eventually gets out the vote or raises funds. That is, the end goals of the electoral process can be attacked programatically, that all problems are solvable with enough data. A nice idea, but not true. Facebook's Beacon and Social Ads are insightful here; even with unlimited data and great programming, machines attempting to "socially" influence fall short; the algorithms and points of interaction just aren't human enough. I don't want to join Blockbuster just because I'm served ads with the face of some guy I've met a few times, and I probably won't switch my vote just because a candidate is spamming my newsfeed.

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Social networks and youth voter activation