techPresident - The Money Myth - Comments

McCainism

Freedomfighter — Sun, 03 Feb 2008 04:04:07 -0500

Excellent post. The reason McCain is going so far is he has made a point of exploiting the media. Such tactics have generated a lot of media coverage for him. The result: NAME RECOGNITION. People don't have to know much about McCain to have some idea who he is and where he has been. Now who the heck names their kid "Mitt"?

But what about the investment?

gibson_stevens — Sat, 02 Feb 2008 15:12:47 -0500

Great post. Another point to add is how this money is spent. Mark Walsh of MediaPost writes of a new study soon to be released by Borrell Associates that examines 2008 online political advertising. From Walsh's story:

(T)he tiny .5% share of political advertising going to the Internet is well below the 9% chunk Borrell estimates the medium gets of ad dollars overall. It garners at least 5% in all other ad categories, including automotive, travel and health.

This is crazy, especially considering how efficient the social web is for promoting a political idea...

More of my musings...

Good points

ChrisM — Fri, 01 Feb 2008 01:27:18 -0500

Patrick,

Great stuff. I would suggest you watch Huck's online numbers through Monday for further confirmation of some of your ideas.

Couple of stats:
After the SC vote we raised $1.1 million in six days.

So far after Florida, we have raised $400,000+ and are working towards an additional $1,000,000 by midnight on Monday.

While these numbers pale in comparison to Obama's January haul and Ron Paul's 4th quarter results, Huck's online fundraising has truly fueled his campaign.

Our fourth quarter FEC report shows $6.6 million, $5 million of which we pulled in online.

Chris

hear hear

Zephyr Teachout — Thu, 31 Jan 2008 15:31:52 -0500

This is a great post.

Zephyr

The Money Myth

Patrick Ruffini — Thu, 31 Jan 2008 13:49:27 -0500

If he wins, John McCain will have spent roughly $40 million to secure the nomination against two vastly better funded opponents. That is a far cry from the conventional wisdom that it would take $100 million to compete.

How much you raise may not matter that much, but I'm about to argue that how you raise it makes a big difference.