techPresident - Al Gore’s RealSimple “We” Campaign - Comments

Breaking It Down

gibson_stevens — Wed, 02 Apr 2008 14:32:30 -0400

Great thoughts, Allison! Rather than pile on to what is missing, I went ahead and broke out a few of the key (and easy) opportunities they have to engage in what is becoming the social web...

More of my musings...

Some answers

Luigi Montanez — Mon, 31 Mar 2008 15:15:10 -0400

1) Probably far less than 0.1% of $300 Million. Judging by the URL structure and some of the tools, it's a site by Blue State Digital using their existing website suite. Then, the only additional costs would have been producing those Flash videos, which would be somewhere in the low five figures. The $300 Million is being used for buying ads on the big networks during primetime.

2) The people in the videos are identified as Presenters for the Climate Project -- the several hundred people Gore has trained to give his presentation:

http://www.theclimateproject.org/aboutus.php

3) The site definitely does encourage self-organization:

http://www.wecansolveit.org/content/community/

Al Gore’s RealSimple “We” Campaign

Allison Fine — Mon, 31 Mar 2008 13:55:47 -0400

Al Gore just announced a new campaign to $300 million climate change campaign. It’s a very slick website called We Can Solve the Climate Crisis, or We for Short.

At the risk of being totally un-PC for We, I have some problems here (and I’m not talking about the shock of seeing the phrase, “Nobel laureate former Vice President Al Gore” — didn’t I just know him as boring Al?).