techPresident - How McCain and the GOP blew the Waffle Shot - Comments

Waffle Ideas Show How Desperate Republicans Are

frankwriter — Mon, 28 Apr 2008 13:50:06 -0400

When you can't talk about the substantive issues, talk about waffles. Now there's some sound advice. Mr. Turk's ideas would as he says likely "attract attention." But I'm not sure the media or the electorate is as dumb as he thinks they are. Rather I think they'll see the difference between grasping at straws and a real discussion of the issues. Voters are getting tired of having their lives played with through what Mr. Turk calls the "political communications and marketing" connection. They want serious discussions of serious issues affecting their lives and using Obama's waffle comment as a spring board is not the path to serious dialog. Get real. Talk about the issues, not the opposition. You either have better ideas or you don't. So sorry, voters are now paying attention to the man behind the curtain and this sort of marketing is likely to land, well, flat as a pancake.

Blame it on McCain and the RNC!

Freedomfighter — Sat, 26 Apr 2008 10:57:54 -0400

They decided not to attack Obama. You can complain to the RNC at the email address below:
info@gop.com

How McCain and the GOP blew the Waffle Shot

Michael Turk — Fri, 25 Apr 2008 10:24:29 -0400

Monday afternoon the GOP spin machine cranked into high gear and began barfing out news releases and research documents about the Obama Waffle comment.

A lot of people have asked me why I give the GOP such a hard time about their online efforts. The party, whether others would admit it, has developed some very cool toys, but nobody is using them. The problem, I have maintained, is the fundamental disconnect between political communications and marketing. This perfectly illustrates that point.

Since I am often accused of bitching w/o offering constructive comments, I'm turning over a new leaf. From now on, when I see specific examples of how I think we went wrong, I'll point it out and offer ideas of other things we could have done to capitalize.

Here are five things we could have done in this situation...