On the candidate-centric properties

Luigi Montanez — Tue, 10 Jul 2007 23:05:26 -0400

Great post! From a campaign's perspective, I think one vital benefit of the candidate-centric properties (like My.BarackObama or Edwards' OneCorps) is the control of data. The Obama campaign knows exactly who is registered to My.BarackObama. They know who has joined groups and attended events. They know who is leading those groups and hosting events and how effective of an organizer each is. And they can contact that person quickly and easily because they have a confirmed email address. It allows them a level of organizing that is simply impossible if they were to rely on Facebook, MySpace, or even Meetup.com.

In that sense, the candidate-centric properties are not social networks, but activism networks, and in my opinion, having an activism network is vital to winning a national election.

Finding Value in Candidate Social Networks

Fred Stutzman — Tue, 10 Jul 2007 13:24:41 -0400

Recently, Sen. Chris Dodd's presidential campaign announced the creation of a "social network aggregation" site - one that ostensibly would allow a visitor to browse Dodd's presence on all social networks at once. Using MyLifeBrand, an alpha-stage social network aggregator tool, the team put together a page which is available here. While Read/Write Web is overall positive on the value proposition of MyLifeBrand, Matt Safford of Appscout directs some well-founded criticism at Dodd's implementation..

techPresident - Finding Value in Candidate Social Networks - Comments

On the candidate-centric properties

Finding Value in Candidate Social Networks