http://www.techpresident.com/blog/entry/26286/clinton_needed_more_search_q_a_with_google_s_greenberger Comments for "Clinton Needed More Search: Q&A with Google's Greenberger" en http://www.techpresident.com/blog/entry/26286/clinton_needed_more_search_q_a_with_google_s_greenberger <p>Google political ad man Peter Greenberger thinks Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season. While he acknowledges the New York Senator's campaign deserves credit for experimenting with new media tools, he argues savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins by helping them build supporter lists. Through sponsored links in search results, the McCain and Obama camps have driven users seeking information on the candidates to their official Web sites to register for newsletters, volunteer or to donate money.</p><p><a href="http://www.techpresident.com/blog/entry/26286/clinton_needed_more_search_q_a_with_google_s_greenberger">read more</a></p> http://www.techpresident.com/blog/entry/26286/clinton_needed_more_search_q_a_with_google_s_greenberger#comment Hillary Clinton Tue, 10 Jun 2008 15:29:59 -0400 Kate Kaye 26286 at http://www.techpresident.com