SEO for candidate sites

Joebergeron — Fri, 20 Apr 2007 10:59:14 -0400

Neil,
This is good information; I hope the candidates (and their webmasters) take note. I'd also suggest including Robot.txt and an XML sitemap in the root directory.

However, my sense is that SEO is less important in the political arena than in other sectors, due to a simple fact: the candidate's URL includes their name. When you search a person's complete name, a high SERP is virtually guaranteed -- particularly if the individual has had any presence on the Web.

Thanks again for an interesting interview.

Joseph Bergeron, Webmaster, LostNation.tv

SEO 101 For Campaigns: An Interview with Neil Patel

Fred Stutzman — Thu, 19 Apr 2007 18:39:33 -0400

At techPresident, we've previously explored how candidate sites are faring in search engine rankings. The placement of search engine results proves to be very important, as research shows that individuals are more likely to pay attention to (and ultimately click through) the top results in a search engine. As it happens, the placement of search results (known as SEO, or Search Engine Optimization) is also a big industry. TP sat down with Neil Patel, the founder of ACS, a firm specializing in SEO and social media marketing. We asked Neil some basic questions about SEO, and why it matters to presidential candidates.

techPresident - SEO 101 For Campaigns: An Interview with Neil Patel - Comments

SEO for candidate sites

SEO 101 For Campaigns: An Interview with Neil Patel