http://www.techpresident.com/blog/entry/3807/obama_is_hybriding Comments for "Obama is Hybriding" en http://www.techpresident.com/blog/entry/3807/obama_is_hybriding <p>Barack Obama's campaign has an interesting example of <a href="http://www.techpresident.com/node/2151">the online-offline integration</a> I talked about a few weeks ago. Having signed up for their text messaging list, I texted in my addresses to get a free Obama bumper sticker. It came yesterday and looks like this: </p> <p><img id="image300" src="http://www.patrickruffini.com/images/obamapack1.gif" alt="obamapack1.gif" /></p> <p>Aside from feeling some mild disappointment in not receiving the standard Obama'08 sticker to add to my collection, I got to thinking, and this is an interesting viral strategy. If I had to guess, the last thing they want is for this to actually be placed on cars -- you can barely see the call to action. Rather, the point is for it to be stuck on the outside of dorm room doors, where it can spread virally offline among college students. The amount of thought that went into this campaign (I got an SMS telling me my bumper sticker was being packaged up in Chicago with some TLC) shows you the premium they are placing on text messaging versus other forms of online communication. </p> <p><a href="http://www.techpresident.com/blog/entry/3807/obama_is_hybriding">read more</a></p> http://www.techpresident.com/blog/entry/3807/obama_is_hybriding#comment Barack Obama Bobby Jindal Mobile sms Wed, 25 Jul 2007 23:34:11 -0400 Patrick Ruffini 3807 at http://www.techpresident.com