Heh.

David All — Tue, 12 Jun 2007 13:25:06 -0400

I hope that Justin doesn't take my advice.

Move along people. Nothing to see here.

;)

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David All
The David All Group
http://davidallgroup.com
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Daily Digest: 6/12/07

Joshua Levy — Tue, 12 Jun 2007 11:25:07 -0400

The Web on the Candidates

Kate Phillips at the Caucus picks up on a "flooding the zone" meme that's made it's way from Chuck DeFeo to Joe Trippi to TechPresident contributor David All. Writes All, "the idea behind 'flooding the zone' is to virtually take organic search on YouTube out of the picture as effectively as possible. It’s practically a last-resort tactic which will hopefully never be needed. If the decision is made by your campaign that a YouTube video, like 'Macaca' is crippling the campaign, pull the trigger and 'flood the zone.'" Phillips points out that the previous day she posted about Trippi's reference to flooding the zone at the Business Development Institute's conference on "The Future of Political Communications" (and I heard him use the same phrase at the Politics Online conference earlier this year). Not everyone agrees with the the theory, however. Justin Hamilton, a staffer for Rep. George Miller, criticizes the approach in the comments below Phillips' post: "1) If it’s viral, it’s being passed peer to peer primarily. So the smaller number of people who take the time to find something by organic search on youtube won’t have an impact. 2) By going so far out of your way to keep people from seeing something, you’ve created a taboo effect that will both: make people want to see it more; and give the story a second day because the coverage will turn to the 'desperate cover up attempt' that might make more of an issue than the issue itself."

techPresident - Daily Digest: 6/12/07 - Comments

Heh.

Daily Digest: 6/12/07