techPresident - GOP Outgunned 3-1 on New Media Staff - Comments

Long-term multiplier effect

Colin Delany — Tue, 31 Jul 2007 15:17:11 -0400

Nice work, Patrick! You must feel like the prophet who goes unheard in his own country. This understaffing, if it continues, could have a multiplier effect lasting for years, since each campaign will end up releasing fewer trained people into the overall pool of Republican talent. Think of the influence of the '04 Dean and Kerry people on the current online political landscape. More on this here:
http://www.epolitics.com/2007/07/31/on-the-long-term-effects-of-republic...

Colin Delany
e.politics
http://www.epolitics.com

It's not how much you spend, it's how efficiently you spend it

Arlen — Tue, 31 Jul 2007 11:16:58 -0400

It's interesting, Obama has spent the least online of the top candidates (a paltry $485,400 to Clinton's and Romney's $1M+), but has raised the most online by far ($17M in the first and second Q combined). Is it possible that some of the candidates are spending money in new media expenditures in much less efficient ways than others?

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GOP Outgunned 3-1 on New Media Staff

Patrick Ruffini — Tue, 31 Jul 2007 10:47:30 -0400

While Republicans and Democrats are spending almost equally on their Web efforts, Democrats are spending dramatically more on in-house staff. Approximately 36% of the Democrats' Web budgets are dedicated to staff, while less than 8% of the Republican budgets are. Overall, the Democratic candidates have 39 people working in the Web departments while Republicans have 18, spread over 9 active candidates. That works out to an average of 5.6 staffers per candidate on the Democrat side, and just 2 on the Republican side, encompassing both frontrunners and also-rans. Obama alone has 10 people on his Web staff... and it shows.