techPresident - Authenticity - Comments

Dodd was/is on Twitter

bhschenker — Thu, 02 Oct 2008 10:58:44 -0400

Dodd still has a Twitter account but it's currently not being used. We did use it for some innovation by posting up the protest comments we received during the first FISA vote in December. At least it was something different. You can still see them, http://twitter.com/chrisdodd

Brett Schenker
5B Consulting

Keep testing

ChrisM — Mon, 19 May 2008 11:04:11 -0400

testing once isn't sufficient...you should be testing at least monthly...trying difft formats to smaller segments of your list...

if you are doing this regularly...there is no harm in reassuring conservative readers of techpresident...

thanks Patrick for pushing this discussion

It's the content

Patrick Ruffini — Mon, 19 May 2008 03:28:37 -0400

Having personally experimented with the "stripped down" approach long before it was all the rage, I can tell you it's not a panacea. Of course, "stripped down" can mean those dorky emails staff are supposedly sending to each other in Outlook but "accidentally" got sent out through the mass email software. 99% of the time, it's the *content* not the formatting that matters.

Obama and Clinton's emails are something different than "stripped down." They are just very well-written emails that sound like they could have been written by a real person.

And given that they have very big playgrounds to experiment within (~2 million users each) I trust what they're doing more than most.

Yes

EricFrenchman — Sun, 18 May 2008 22:28:44 -0400

My personal guess is yes, but let's not let data and facts get in the way of making a blog post on techPresident :-)

Eric Frenchman
Chief Internet Strategist
Connell Donatelli Inc

good post

Todd Zeigler — Fri, 16 May 2008 10:53:11 -0400

Does anyone know if they've experimented with the stripped down approach at all? They are clearly clinging to the traditional email newsletter approach and I'm wondering if they have data to back up the decision.

http://www.bivingsreport.com

The problem with that...

Patrick Ruffini — Fri, 16 May 2008 10:39:29 -0400

General election voters aren't the ones signing up to your email list. The "chorus" is.

Use your website to persuade and your email list to gin up your base.

Why Obama and Hillary's are short

Freedomfighter — Fri, 16 May 2008 08:18:23 -0400

Here is the problem with your analysis. McCain is playing toward the general election for votes from questioning voters. Obama and Hillary are still raising money from the "chorus". That is a fundamental difference.

Spot on!

justin@justinhamilton.org — Sat, 23 Jun 2007 08:56:22 -0400

Not only do most people assume a "web site guy" is all you need, I think they fail to realize that what is needed is a multi disciplined expert who has a seat at the decision making table, as much as a chief of staff, comm director or campaign manager.

What title then...

Sue Reen — Thu, 21 Jun 2007 13:59:23 -0400

Phil says Cyrus Krohn should get a better title besides eCampaign Director. What do *you* think his title should be?

I agree with the idea that the internet should be utilized by all parts of the campaign, I'm just trying to flesh out what that really means to a campaign structure:

Presumably the people calling you and Zack for suggestions on an "internet guy" actually need someone who, you know, puts content on the internet. Are flash animations and CMS setups now part of being the communications director? What's the title of the person who does that?

Should the campaign manager be hanging out in the latest social networking app? What's the title of the person who does that? Do they work in field or communications?

Are the backend functions of the website just a part of IT/Operations?

Who is the gatekeeper when finance says they need personal fundraising pages and they have the perfect (Salesforce-like) vendor and field says they need social networking and they have the perfect (Facebook-like) software, but the databases don't talk to each other. Is it the same person who evaluates the best anti-virus solution for the campaign laptops?

Who creates the YouTube account and encodes the video? Is it the same person/department managing the Twitter account?

You get my point...

All of these are functions of a someone who would be considered an "Internet Person". I'm not disagreeing with the premise of your post, just trying to see how it would actually be implemented.