McCain's Idea Exchange
By Michael Turk, 03/05/2007 - 4:17pm

In a variation on the "online town hall" concept, the McCain campaign will host an "Idea Exchange" this Thursday at 6:30pm EST. While I am surprised they didn't send the e-mail on Thursday afternoon at about 4pm, I am glad to see them doing something that is, if not exclusively, at least largely online.

I like the "Exchange of Ideas" thematic, but it's in New York. Why not have some fun with the branding and make it the New York Idea Exchange and play off the NYSE? With a little bit of work, you could actually make this a user interactive thing and create an "ideas exchange" and your users could trade futures in McCain's ideas. It would give you feedback on which of your campaign messages play better.

That would also move the impact of the event beyond a one-day news story and create something online that lives beyond the moment. A one-off e-mail and event seems to let that potential go unrealized. It's an example of letting an opportunity slip past.

The e-mail copy follows.

Looking for a great way to support John McCain?

Then join us for the John McCain Exchange of Ideas in New York City.

But what if you don't live anywhere near New York City?

Then be one of the many supporters who will attend the fundraiser live from their homes via the Internet with an eTicket!

The entire Exchange of Ideas event, moderated by Walter Issacson, will be streamed live from The Hudson Theatre this Thursday, March 8th from 6:30 p.m. Eastern Time until 8. You will be able to ask questions of the Senator via your computer.

This really grinds my gears...

The bad news, for some of us, is that you have to pay $100 for a virtual seat. This event appears to be in the hands of the finance team instead of the communications team so it may be a good way to earn a little bank, but a rather bad way to curry favor with bloggers.

In fact, I'm astonished they haven't invited conservative bloggers to participate, or at least witness the discussion, and report back to readers how great it was (or wasn't).

Reaching out to bloggers with fig trees like this would be an easy way to build up momentum and buzz for the next "Ideas Exchange." And it probably would help ease the lovers' quarrel which Mary Katharine Ham talks about.

...And that's what really grinds my gears.
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David All
The David All Group
http://davidallgroup.com
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This Gets Complicated, But Follow Me Here...

Let's assume you want to keep it a fundraiser. After all, this is early in the primary season and everyone is judged by their Cash on Hand. Why not take the concept of the Stock Exchange, futures trading, and political fundraising and tie that to the money they're asking for?

Say that $100 not only gets you admission, but it also is your stake in the McCain Ideas/Futures. You could, based on the performance of McCain's ideas, actually watch the money you invested in the campaign grow.

It doesn't actually get you anything, but you'd have a sense of involvement seeing your funds advance the campaign message. It doesn't need to be terribly complex. The concept is not, for practical purposes, significantly different from Dean's big red bat. It's just a way to show movement and make people feel involved.



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