The infamous guys at the Late Night Players have done it again, combining the wonderful world of mobile technology with their zany comedy stylings, but this time, in conjunction with Mozes.com, I think they invented one of the most cleverest text messaging ideas to date, the idea of texting your own adventure. And they have launched the concept with an amazingly funny Spiderman video which can be seen bellow and here. It is, in my book, the first interactive video of its kind.
From a marketing perspective its a whole convergence of new media tools brining together web 2.0, mobile 2.0 and an extremely viral like humor and sensitivity. The people behind the marketing team for the new Spiderman movie can only wish they had the balls to think of this.

What does this have to do with politics, technology and or the election? Well, as it turns out, after watching the video and texting the word "wins" to 66937 you will get the treat of a very political ending involving and interested portrayal of the candidates and their prospective vice presidential candidate super hero's :-)

But also, I think that the text your own adventure technology has some interesting potential in creating an online interactive experience with a candidate...

Watch the video and text "wins" to 66937 to see the political ending.

Watch it, make sure you check out all the endings and use the technology! (I like the "wins" ending the end of the "evil" ending).

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