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Obama Battled for Early Votes as McCain Blitzed Clinton in February

... according to information gathered by Nielsen Online AdRelevance. In some ads, the Obama campaign logo followed along as the ... the candidate to the presidency by joining his campaign. AdRelevance caught ads in February for the Illinois Senator on local sites ...

blog entry - Kate Kaye - 03/18/2008 - 11:56am - 0 comments - 0 attachments

Presidential Hopefuls Display Online Ad Maturity

... to online advertising. According to Nielsen Online AdRelevance information, Obama for President, Romney for President and John ... 13,000 display ad impressions in December, according to AdRelevance. Ads for fellow Democrat Barack Obama were not only targeted to ...

blog entry - Kate Kaye - 01/23/2008 - 1:01pm - 0 comments - 0 attachments

Romney Web Ads Back with Gusto in September

... impressions in September, according to Nielsen/NetRatings AdRelevance. Meanwhile, perennial online advertiser John McCain 2008 reduced ... stance on the War in Iraq. According to the AdRelevance data, Romney For President ran Web ads in May and June , but ...

blog entry - Kate Kaye - 10/23/2007 - 4:17pm - 0 comments - 0 attachments

Obama's Web Ads May Have Driven Big North Carolina Win

... campaign placed in March , according to Nielsen Online AdRelevance data. And the bulk of those ads, about 70 million impressions, were ... 1,040,000 Source: Nielsen Online, AdRelevance, 2008 April 2008 Ads by John ...

blog entry - Kate Kaye - 05/22/2008 - 3:41pm - 1 comment - 0 attachments

Primary Season Signals Adoption of Online Ads by Political Campaigns

... 25,000 Source: Nielsen Online, AdRelevance, 2007 Romney, McCain and Obama Dominate ... candidates in 2007, according to data from Nielsen Online AdRelevance. Democratic Senator Barack Obama also ran a large number of Web ads ...

blog entry - Kate Kaye - 02/25/2008 - 4:53pm - 1 comment - 0 attachments

Obama Online Ad Seems Aimed at General Election

... -- 65 million in each month, as tracked by Nielsen Online AdRelevance. Kate Kaye Editor, News and Campaign '08 ClickZ News ...

blog entry - Colin Delany - 02/21/2008 - 3:04pm - 3 comments - 0 attachments

Daily Digest: Making Caucus Calculus Easy

... of online display ads. Citing data from Nielsen Online AdRelevance, she reports that those two ran "over 70 percent of the online ...

blog entry - Joshua Levy - 12/28/2007 - 12:13pm - 1 comment - 0 attachments

How Much Was Spent Online in '06?

... (download presentation) , data from Nielsen’s AdRelevance (download description) , and my personal knowledge as an ... from TNS Media Intelligence/CMAG, data from Nielsen’s AdRelevance, and my personal knowledge as an online political advertising ...

blog entry - Michael Bassik - 02/14/2007 - 10:05pm - 1 comment - 1 attachment



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