At techPresident, we've previously explored how candidate sites are faring in search engine rankings. The placement of search engine results proves to be very important, as research shows that individuals are more likely to pay attention to (and ultimately click through) the top results in a search engine. As it happens, the placement of search results (known as SEO, or Search Engine Optimization) is also a big industry. TP sat down with Neil Patel, the founder of ACS, a firm specializing in SEO and social media marketing. We asked Neil some basic questions about SEO, and why it matters to presidential candidates.