Ever wanted to be able to show someone exactly how a "meme" moves across the web in real-time? Anthony Hamelle of Linkfluence has posted a video doing exactly that. He zeroes in on two political videos that made a big splash at the height of summer: the McCain campaign's successful viral attack on Barack Obama as a "Celeb," which compared him to Paris Hilton and Britney Spears in the wake of his European tour and scored well over a million views; and Paris Hilton's snarky response, which ultimately overtook McCain with something over three million views.

We could be wrong, but here’s a prediction about the power of viral campaigns: By the time the dust settles on the storm kicked up by MoveOn.org’s highly provocative “Petraeus/Betray Us” ad in The New York Times on Sept. 10, the online group will have seen its 3.2-million-strong e-mail membership list grow substantially.

That’s because MoveOn understands the way messages move in our new Internet-driven media environment. It’s not enough to make a speech or issue a press release or buy a newspaper ad. Nor does it matter if you have a great press list, or ins with all the top political bloggers on the planet or a blog of your own.

What is a real "viral campaign"? Does it even make sense to use the word marketing alongside the word viral? And why does the 2008 race seem to be almost devoid of real word-of-mouth/web success stories?

The major presidential campaigns have put tons of effort into creating websites, building their own social networks, creating online videos and reaching out to voters through Facebook and MySpace, but they're so far mostly ignoring a simple and effective tool to help their supporters find volunteers, raise money and spread messages: web widgets.