Reacting quickly to Facebook.com’s newly launched open API, the Obama campaign is the first of the presidentials to take advantage of the opportunity. Basically, anyone can develop an application that can be installed into your Facebook profile. So, just as you can use default Facebook applications like send a message or poke a friend, these new applications become another application on your Facebook homepage and interiror pages.

The Obama application can be used by a Facebook member to quickly see what is new with the campaign (video, messages, etc.) and forward these to their Facebook friends who live in the early primary states: NH, IA, NV, and SC. They can easily use this feature to share campaign videos and messages with their own friends out there, beyond the members of the Obama community. In other word, it makes spreading the campaign's message by virtual word-of-mouth that much easier.