The Web on the Candidates

Danny Glover at AirCongress writes that Newt Gingrich is issuing us a "conversation challenge." Newt dismissed the Hillary 1984 video as "utterly, totally destructive of the process of thought. There is not a single thing in that commercial that enables America to solve a problem. … It’s the Entertainment Tonight version of governing a great country. … Everything is reduced to gossip, attack, whose consultant is cleverer. And it’s really very destructive." Instead, he's proposing that the nominees engage in a 90-minute dialogue once a week from Labor Day 2008 to Election Day. "Once a week with a timekeeper and no moderator. No Mickey Mouse questions. No gimmicks. Two adults, much like [Abraham] Lincoln and [Stephen] Douglas," he said.

The LA Times reports that Google, and to lesser extent other web companies like Yahoo and Myspace, is aggressively reaching out to political campaigns, looking to provide them with advertising and other services.
Phil Noble of PoliticsOnline thinks it's a smart move: "There's probably a lot less [money] than they think initially, but Google plays for the long term and they're smart to be there... The Internet and politics is a revolution, and Google and these guys are not going to lead the revolution, but they don't want to get shot in the back either." According to techPresident contributor Michael Bassik, 2004 campaigns only spent $12 million on online ads, compared to $1.6 billion on TV, but "political campaigns are expected to shift more of their ad dollars to the Web." Google will be waiting in the wings.

The Web on the Candidates

"If the liberal blogs want to understand why so few people outside their narrow echo chamber take them seriously, and what it will take to gain the broader credibility they crave, they should look no further than their handling of the recent flap over John Edwards’ foul-mouthed blogger hires," says Dan Gerstein in the Politico.

Patrick Ruffini calls John Edwards' site a "mess," in part because, as Todd Ziegler notes, there are icons for and links to 24 social news/social networking sites. "I get it. The Edwards campaign is really into the whole Web 2.0 thing. Message delivered. I understand the power of these networks. I do. But 24 accounts? This just strikes me as sort of ridiculous," Ziegler says. Ruffini says there's also too much text on the home page: "A homepage should be made for scanning, so a big graphic with your message of the day, with icons and 5-6 word descriptions of your key features is what works best."