As an effective deployment of a modern media strategy, I want to share a recent example engineered by, among others, the Washington State Republican Party putting the hammer to Barack Obama after a *major* gaffe while campaigning in Oregon. I've been given exclusive insight on how this all went down.

Let's dig in...

New technologies that may impact '08; one GOP consultant's Amazon wishlist; a relationship between online video and fundraising?; a peek at Election 2024; McCain's catatonic blog; the non-existent link between experience and presidential greatness; YouTube expands YouChoose; MoveOn gears up for '08; Mindy Finn on her Romney role; and a new networked investigative resource.

More on young voters in 2008; lost votes in California?; Ben Smith shares the labor and the smarts; Real Clear Politics earns some kudos; Matt Stoller reinvents campaign finance reform; Patrick Leahy wants the Founding Fathers online; what went wrong for Mitt Romney; McCain aide shares some secrets; GOP "money-bomb" bombs; Josh reports from Italy; our favorite videos; and some reality checks to end the week.

Emailing Democratic superdelegates; divining why Silicon Valley voting for Clinton; youth registration and voting keeps rising; rating the best political data visualizations; Obama and Clinton keep raising huge amounts online, with Obama pulling away; meanwhile GOP efforts look flat; Obama vs U2?; Hillary's plugging her url a lot more; and viral political video here and in Australia