The online fundraising war between Hillary Clinton and Barack Obama has turned into a daily battle of the press releases, and it's hard to say for sure what the numbers truly mean.

So I realized, I'm over 30, don't use Facebook or Twitter much, and I'm a Hillary supporter. I wasn't quite ready for Clinton's "Town Hall" on the Hallmark channel (I'll save that one for the over 60 crowd) but I feel as if the coolest applications of new technology this campaign cycle are aimed at the young and uber-wired, whereas 2004's innovations painted a wider stroke: blogs, online ads, MoveOn.org and email. I'm so glad these tools are driving out the youth vote, but I'm wondering what the new social media has to offer that is essential to the rest of the electorate?

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The Obama Campaign does not stress its historic Internet success. It does not even discuss the web as an obvious metaphor for Obama's candidacy: An open frontier where race and gender recede, new ideas vanquish the old, and citizens converse and connect in ways that the prior generations would never understand, let alone support. Perhaps that is simply because no presidential candidate wants to sound like the next Howard Dean. Or maybe, the campaign knows that you don't build a movement by talking about it. You do it, person by person, until one day, everyone can see it.

Super Bowl metaphors are employed to describe tomorrow's Super Tuesday's contests; Is Barack Obama Howard Dean on steroids?; Off The Bus pumps out citizen coverage of the Super Tuesday from across the country; Obama is a Mac, Clinton is a PC, McCain is... Linux?; the "Yes We Can" Obama video is becoming a cultural sensation; the New York Times' invites voters to document their local polling places; have we reached the ultimate moment in onffline activism?; and Obama breaks fundraising records, again.

According to a new poll 45% of voters think the next president will get the tubes as much as they do; the internet also makes you smarter; Patrick Ruffini hustles to get the GOP nominee some funds in the aftermath of Super Tuesday; a fun interview with Craig Newmark; Karl Rove sends down tablets listing the new rules of politicking and and the still applicable old rules; the HuffPost's Fundrace now lets you map the political contributions of celebrities, friends, and neighbors; John McCain is one potential GOP nominee who actually understands tech policy; and Barack Obama and Hillary Clinton offer gracious notes to John and Elizabeth on their sites, with absolutely no ulterior motives.

Declan McCullagh suggested yesterday that it was the offline efforts, not the online efforts that won the day in New Hampshire Tuesday:

"In other words, it was anything but high-tech. Sure, there were robo-calls and e-mail alerts, but, for the most part, the local events that convinced voters to pick Clinton and McCain could have been convened at any point in the last century."

While I agree with Declan's argument that face-to-face interaction between candidates and voters is essential, there are clearly ways that the internet can enhance the success of these interactions. For example, online organizing on Facebook and MySpace can increase the attendence at offline town meetings. Recall one of Barack Obama's first rallies at George Mason University. Using Facebook to drive attendance, more than 10,000 people showed up to here him speak. Of course, many would have learned of the event without the Internet, but it stands to reason that the use of Facebook "kicked it up a notch."